8 edition of Brand Asset Management found in the catalog.
June 9, 2000 by Jossey-Bass .
Written in English
|The Physical Object|
|Number of Pages||300|
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Scott Davis vividly illustrates well-managed and poorly managed brand programs and provides the best methodology I have seen for improving your brand asset management." ―Phil Kotler, Cited by: Brand Asset Management Group is a team of investment professionals dedicated to connecting all areas of your financial life.
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Brand asset management by Scott M. Davis. Publication date Topics Brand name products, Product management, Brand name products -- United States, Product Pages: Buy Brand Asset Management P: Driving Profitable Growth Through Your Brands (Jossey-Bass Business & Management) 1st I.e.
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